Five Ways to Effectively Use Pop-ups as a Website Tool

There are ways to increase your profits by using pop-ups as a website
tool. More than likely, you have heard of pop-ups, but there is new
software on the market that will amaze you. It has never been as easy to
use pop-ups to market your website as it is today. You might be glad that
you took a few free minutes to learn about pop-up marketing.

The new pop-up marketing software is not just your standard pop-up
anymore. Today, you can market in a much less intrusive and irritating way
to your customers. The prevalence of pop-up blockers in web browsers is
huge and very affective. In the older days, it was a necessary tool
because computers would literally freeze up because of p pop-up.

Your job as a marketer is to draw in customers and keep them. However,
you do not want to drive traffic away by having huge amounts of pop-up
that take over their screen. When using the software, you will need to
decide which type of pop-ups you want to use. Be sure to check out
several of them before making a decision.

1. Pressure Pop-up - These types of pop-up have a countdown button that
appears after your customer is on the web site for a while. The great
thing about these is that they are set to give your customer time to
look over the site, and will leave the screen once the count down runs
out. You can put anything on your pop-up to entice customers to buy.

2. Instant Opt – In Pop-up - A new software feature of pop-ups is
opting in by clicking either yes or no. Using this feature is good for
capturing potential customer’s email address. All business depend on lists
to make future contacts about products, discount and special offers or
drawings – and not just the typical tasks of order taking and receipts.

3. Conditional Timed Pop-ups - Timing is everything in business. With
this feature, you can decide when you want a pop-up to appear. A pop-up
that appears too early may not give your customer time to thoroughly
taken in the site, or a pop-up appearing when they were about to order
without a discount will damage your profits a lot.

4. Changing Pop-ups - If you want to keep your customers from being
bored every time they come to your site – then use different pop-ups. The
new type of software for pop-ups allows you to stage different pop-ups
to appear with new information. It can be offering them a new product,
information, or even close outs on certain products. You can make it to
fit your customer’s needs and that spells more profit for you.

5. Generalized Pop-ups – This software configures pop-ups to look
exactly the way you want, and timed the way you see fit.

There are numerous places online where you can order the new pop-up
software. Many times, you can order them with different features
separately, like the changing pop-up software. In the end, it will cost more
though so you might want to consider buying a package deal with the other
software included.

As you can see, there are great benefits with the new pop-up software.
In addition, most of the software has other features that you will
like. They are fully integrated with to work with other types of web design
software. You don not have to be a computer scientist to run them
either. Most of it is WYSIWYG, or what you see is what you get type
programming.

Other features are just as valuable with the new software of pop-ups.
You can edit to your hearts content any aspect of your pop-ups. If you
want the color or shape to be unique, you can change it. You can change
the wording to suit any style of customer you have too. In most
programs, you do not have to dispose of any past work that you have created.

There are numerous save features for wording and designs. This alone
saves you lots of time for the other important business aspects that you
have to do. And that is the part that is important – getting down to
business on the Internet.

Can a work-at-home Internet marketing business REALLY pay the bills?

I just finished reading this news story about a guy who runs an established work-at-home Internet marketing business from the middle of nowhere in England... and this guy just happens to be world-famous SEO guru Danny Sullivan!

Here's the guy who launched SearchEngineWatch.com, widely considered to be THE search engine bible in the Internet marketing industry. He's one of the most famous experts in his field, and regularly puts on sold-out seminars across the US.

Let's just say the guy knows what he's talking about when it comes to optimizing web sites!

I've kept tabs on Danny Sullivan, but I never knew that he runs his show from home in a tiny English village called Chitterne that has a population of only 300 people!

And the clincher is, this town is so small that it only got high-speed Internet access LAST YEAR.

Can you imagine? One of the world's foremost SEO experts running his work-at-home Internet marketing business on dial-up?

It turns out Danny didn't always live in this rustic little hole in the wall. He's actually from California and moved to Chitterne, his wife's hometown, about ten years ago.

While looking for work after his arrival, Danny devoted some time to his favorite hobby -- search engine optimization -- and put up a simple one-page web site with some SEO tips on it. After getting a good response to his site, Danny decided to expand it into a full-fledged SEO resource.

Well, his "hobby" just kept snowballing, and now Danny is a world-famous SEO expert working with some of the largest companies around -- such as Coca-Cola and The New York Times to name a few!

Like a lot of successful work-at-home Internet marketing business owners, Danny started out small. All he had was a one-page site and some valuable content, and he was able to become one of the 'Net's top SEO gurus -- using DIAL-UP, no less! He's living proof that you don't need a fancy computer set-up to build a successful online business -- just some good ideas and a whole lot of drive!

Insider Secrets to Email Marketing gets its first review -- and it's a rave!

I can't tell you how excited I am right now... Seriously, I feel like a kid in a candy store!

About a week or so ago, my content development team and I released our latest info product, The Insider Secrets to Email Marketing.

And just a few minutes ago I received my first piece of customer feedback -- and guess what? It's a rave review!

Here's what Tony Baker of Xeal.com had to say about the book:


"This is by far the best and most comprehensive eBook on email marketing that I have ever read. You have effectively squashed many of the myths of email marketing and you practically lay out an email marketing strategy that anybody could easily duplicate."

Sweet!

After months of working obsessively on this product (and drinking about 10,000 cups of coffee in the process), we're finally able to reap the rewards of all our hard work. Because believe me, when you've put that kind of effort into a product, it is HUGELY rewarding to hear that your customers think it's awesome.

So that's why I'm just about to call my content team into the office and tell them that we're all taking the rest of the afternoon off... We're going to celebrate!

If you'd like to learn a bit more about my latest "baby," check it out at The Insider Secrets to Email Marketing.

Give you site a regular "tune-up" for peak performance.

o, I took my car into the shop for its regular six-month tune-up the other day, and as I was sitting there, waiting for the mechanics to do their job, a thought suddenly struck me:

How many online business owners regularly check under the hood of their web site to make sure it's running smoothly?

And even if you do perform frequent check-ups on your site, are you sure you're giving it a really thorough once-over? Because just like you can't tell whether a car is roadworthy by kicking its tires, you can't tell if your business is operating at peak performance just by giving your web stats a cursory glance.

About once a month, you should "pop the hood" of your web site and perform a comprehensive check-up. Here's what you should be looking for:

Traffic stats: Your web host should provide basic stats, but you might also consider joining the free Google Analytics program, or using the services of a fee-based web analytics company.

You need to be checking your traffic stats constantly, so you can answer the following questions and get a clear picture of how your visitors travel through your web site:

• What pages do your visitors leave your web site from? For example, do they abandon your site from the order page without placing an order? If so, maybe there's a problem with your checkout process.


• How long do your visitors spend on your site, and on each individual page? If, say, they enter your homepage and then leave almost immediately, you're obviously not grabbing their attention.


• How do your visitors find you? Are there any particular sites sending lots of traffic your way? If so, can you capitalize on this by partnering with them in some way? Do your visitors mostly come from one particular search engine? What might be the reason for this -- and how can you snag traffic from the other search engines?


• Where do your visitors live? If there's a lot of interest from a particular location, can you tweak your web site to cater specifically to these people (e.g., by offering services in their language, if it's not English)?


• What search terms and keywords result in the most traffic to your site? Can you place more of these -- or other similar keywords -- in your content to attract even MORE traffic?

You should also look for traffic spikes and try to work out where these visitors are coming from. Is there a new link pointing to your site? Did you send an email campaign out recently? Could there be a seasonal reason? Maybe there's a way to turn these spikes into regular occurrences.

Sales stats: As with your traffic stats, you should always keep track of your conversion rates -- the percentage of your visitors who actually convert into paying customers!

Your sales will vary according to how and where you market your business online. Only by monitoring your traffic and your sales will you get a feel for which strategies are working for you, and which ones need improvement.

Email response stats: Always check your traffic and sales stats carefully after each email you send out. At the very least, maintain a simple spreadsheet that includes the number of people you emailed, the traffic you received in the days after you mailed it, and the number of sales you made.

Then you can find out which times of day, week, and year are best for your mailouts, and which subject lines and promotional offers work best for you.

General "housekeeping": Other checks you should regularly make on your web site include:

• Searching the Web for random phrases from pages on your site to make sure no one is using your content without your permission -- it happens!


• Searching for keywords relevant to your industry to see whether or not your site turns up in the search engine results.


• Checking your competitors' sites regularly to see if they're running any special promotions or have any new products. And make sure you sign up for their opt-in newsletter if they have one! It's a great way to keep tabs on them. (It's a good idea to set up a "generic" email address with one of the free email service providers like Hotmail or Yahoo. This way, your competition won't recognize you and exclude you from their mailings!)


• Checking for broken links and other technical faults on your site. Google Sitemaps can help with this. Another good resource for checking broken links and other factors that affect your site's performance -- such as your site's loading speed -- is www.sitereportcard.com.


An "accident" with your web site can be just as damaging to your business as a brake failure would be to your car. So, ideally you should set aside one day a month to undertake a major site review like this. It'll keep your business running as smoothly as a well-oiled engine!

How To Start A Home Business Website.

When you look around on the Web, you likely notice all of the business
owners making money from utilizing the Web in their business. One of
the smartest things you can possibly do is create your own business
opportunity website. The entire process is quite simple actually. Follow
these steps to get your business opportunity website up and running and
become a Web success today!

The first thing you need to do is register a domain name. You need to
choose a name that is easy to remember and that identifies you
correctly. You can often find that you can register a domain name for under
$5, which is very inexpensive. Shop around for the best deals in domain
name registration and you will feel great about your choice.

The next thing you need to do is find web hosting. You can often use
the web hosting from the same company you purchased your domain name
from. So, take a look and see if the company will offer you some sort of
package deal. It makes it a lot easier if you keep everything in the
same company, although it is not necessary.

After you register the domain name and get web hosting, all you need to
do is build your business opportunities website. This can be a lot of
fun! You can use the easy web site builders that most web hosts offer
to you. Or you can choose to use a program like FrontPage to create
your web pages and to upload them to the site.

Building the page is likely the most difficult portion of this plan.
So, if you are sure that you don't want to build your own page, you can
simply hire someone else to do it for you. It might be worth it to pay
someone else if you just don't have the time, resources, or energy to
put into it.

Repeat Visitors The Key to a Successful Online Business.

So my friends at WebSideStory recently told me about a study they did that PROVES that repeat visitors are one of the key ingredients to a successful online business.

According to the study, first-time visitors to sales sites yielded conversion rates of 1.55%. Repeat visitors, however, converted into sales 12.61% of the time — that's more than eight times higher!

That's right — not only are repeat visitors eight times more likely to buy, at least one out of every eight will make a purchase!

Unless you sell "big ticket" items like computers and electronics, that is... in which case, the difference in conversion rate is even GREATER!

People looking to purchase expensive items like computers tend to do a fair amount of research before they buy — so when they become repeat visitors to a site, it means they like what they see, and they're WAY more likely to make a purchase.

In fact, the conversion rate for repeat visitors to electronics sites is an incredible 23.12%. That means they're FIFTEEN TIMES more likely to make a purchase than a first-time visitor!

How's THAT for a blow-your-mind stat???

So, no matter what you sell, you need to attract repeat visitors. And the best way to do this is to offer fresh content that encourages people to return to your site on a regular basis to see what's new.

Here are some ways you can do this:

Write a blog
Post new articles on your site regularly
Offer a helpful "Tip of the week"
Include links to the latest industry news
span class="bodytext">Feature new products
There are even ways you can let your visitors know when new content is available on your site, before they return to it.

For example, you could put an RSS feed in a prominent place on your site and encourage them to sign up for it. Or you could get people to sign up for your opt-in offer and then email them whenever you have new content on your site.

Remember, these repeat visitors — the ones who come back and keep giving your web site a chance to impress them — are the visitors who are MOST likely to make a purchase from you. They're one of the key tools to help you build a successful online business. And that's what makes them GOLD!