Sunday, November 30, 2008

Affiliate Marketing Leads Generation Myths

By: Kenneth Koh

If you have been studying the subject of affiliate marketing leads generation, you will agree with me that there are really not many new sources in generating online leads.

You have heard of search engine traffic, web 2.0 traffic, article marketing, different forms of online advertising etc. You probably have tried one or more of these sources and failed.

What’s wrong?

In today’s discussion, we are going to discuss the myths relating affiliate marketing leads generation. In particular, we will discuss about search engine optimization and online advertising.

Myth #1 - You Can Generate Affiliate Marketing Leads Through Search Engine Optimization

The story is always the same - If your webpage can rank in the first page of the search engines, you can drive lots of marketing leads to your affiliated product and make money.

It’s not true!

Well, it’s true that you may be able to drive lots of traffic, but you may not generate any sale.

Memorize the paragraph below by heart!

The first secret in affiliate marketing leads generation through search engine optimization is to find targeted leads who are “planning” to buy. The second secret is to find targeted leads who are “about” to buy.

The two may sound similar but not quite so. Read again if you don’t get what I mean.

Before you even think about search engine optimization, you must first decide what kind of keywords your leads may use.

Let’s say you are selling an ebook called “Forex Made Easy” (I made up this title), you should ask yourself for those who may buy “Forex Made Easy”, what kind of keywords will they use?

For those who are “planning” to buy, they may search for “forex ebook review”, “forex trading guide” etc. You can do your research using various keyword tools, through forums or even spying Adwords competitors.

For those who are “about” to buy, it is relatively simple. They will typically search for “forex made easy review”, “forex made easy scam” or “forex made easy bonus”. These are leads who are about to buy and with a slight push and some incentive, they will buy from you.

Myth #2 - Just Post An Advertisement And You Will Make Money Instantly

Many newbies loss money in advertising because they don’t understand the advertising industry, or should I say they don’t understand the mindset of the leads viewing their ads.

Most forms of online advertising involve promoting to a group of leads with a common interest. This means instead of targeting leads who are ‘planning’ or ‘about’ to buy, you are now targeting leads who have a common interest and may not be thinking of buying anything yet.

You may be asking what is the difference?

The difference is HUGE!

It affects the way you craft your salesletter (or presell letter).

Let’s use the same example - to promote a forex ebook.

You can advertise to a group of leads who are interested in forex trading or you can advertise to leads interested in making money online. The approaches are different.

If you are advertising to leads interested in forex trading, you want to write a salesletter (or presell letter) to share with them how you lost money in forex trading following some gurus’ guides and then finally, you make it all back after using “Forex Made Easy”.

But if you are advertising to leads interested in making money online, you want to show them that you are an online newbie trying to make money online but failed. Then you stumbled upon this guide “Forex Made Easy” and you naively followed the guide. To your amazement, you made $1000 in your first month of trading forex.

See the difference?

In advertising, you have to understand your target audience, know what problem they are experiencing and customize your ’solution’ according, although the ultimate solution is the same.

As I said in the beginning, there isn’t many new sources in affiliate marketing leads generation. The sources may be the same, but the approaches are different. The winners are those who know how to use the right approach for the right source in the right situation.

To learn more on how to triple your affiliate marketing leads, listen to my friend on how he is making $11,377/mo just on building his leads.

Sunday, September 07, 2008

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Sunday, August 31, 2008

"The Dirty Truth About Network Marketing That You Must Know and Understand If You Ever Want to Succeed"

On the surface, network marketing companies appear to be
thriving communities of consuming customers all happy with
the product that they are consuming and they really are, but
what drives that community of thriving consumers has
absolutely nothing to do with the product itself.

Let's think about this statement.

Let me ask you a question:

Why did you decided to get started in a network marketing
business?

You don't have to say anything out loud but answer this
question in your head right now to yourself.

I guarantee you answer is somewhere along these lines "Well,
I started my business because I wanted to make some extra
money and who knows maybe even become financially free."

Am I right?

Well let me ask you another question now.

When you prospect and talk to leads about your business what
do you talk to them about?

Most likely you try to stick to the corporate script which
inevitable ends up with your prospect asking you questions
about your network marketing companies products or services.


And by the end of the conversation you've lost control of
the call and both you and your prospect end up confused
(usually get somewhere between details about your companies
product or service and the compensation plan).

You get of the phone and hope that my some grace of god your
prospect you paid $5 to confuse will decided to join your
business.

Likely story!

Here's why:

Successful Network Marketing has NOTHING to do with selling
your prospect on your product at ALL!

To the contrary, the only thing that you should EVER talk to
your prospect about is the same thing that got you sold on
your companies business . . . More Money and Financial
Freedom!

You see network marketing is built on financial hopes and
dreams and honestly, if you're looking for business builders
to recruit into your organization your prospects hopes and
dreams of financial success are the only thing that you
should speak to them about, so they can sell themselves on
it.

As an illustration of this principle think about the
situation this way, if you had equal amounts of your
company's product in one hand and money in the other which
do you think your prospect would choose?

The top money earners know the answer to that question and
that's how why make all there money!

Here's the other shift in perspective that you're going to
have to make if you want to have ultimate success with your
business and it's simply a logical continuation on the point
just discussed.

What you think of as your company's product is NOT its real
product at ALL!

Do you think your network marketing company's product is its
moon juice or long distance service?

If you do you're very wrong.

Continuing on from my last point, remember your network
marketing business will not grow if you just push product it
will only grow if you sell people on their financial
dreams.

So if you think about it, your company's real product is
it's sales training and marketing system. The better your
company's marketing system is able to help you generate
sales the better any more quickly you will be able to reap
the financial benefits of your business.

To extend this point further, eventually you'll want your
downline to do all the work so you don't have to.

The simpler and more effective the marketing system plus the
strong the training your company provides the easier your
system will duplicate.

If you want to think about it in its most simple form, your
company's real product is its duplicability.

If you find a system that is easy to duplicate and you can
have your prospect "sell themselves" on their financial
dreams you will have a highly successful network marketing
business.

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Find people that want to attain financial freedom your way
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